FAQ
Addressing the Big Questions
What is Echo Customer AI ?
Echo Customer AI is an Agentic AI simulated Quantitative Consumer research SaaS platform.
What is the main advantage of using Echo Customer AI ?
What are the other advantages of using Echo Customer AI ?
Accuracy – ~80%+ accuracy compared to traditional methods.
Accessing difficult to reach consumer segments – Ultra HNI’s, technically specific
segments like F&O traders/Hair stylists of premium salons, geographically hard to reach segments
Accessing International consumers – US, Canada, UK, European Union, Middle
East, Southeast Asia, Japan, South Korea & Australia
Simulating conditions – Customer response during an Economic boom vs Recession,
Summer vs Winter, Festive time vs End of the Year.
No issues of customer privacy – Since there are no actual humans involved,
Easy to ask follow up questions – Since you can save your customer persona type
and just ask follow up questions as they occur to you.
Built by Experts in Marketing & Technology – Collective marketing experience of 41 years, Technology experience of 19 years.
How does Echo Customer manage to deliver results in a few minutes ?
“Echo Customer AI delivers results in minutes because it completely reimagines the research process using Agentic AI and advanced simulation techniques. Instead of waiting weeks for traditional surveys and data collection,
Echo Customer AI:
- Starts with clarity: It converts your business goal into a dynamic questionnaire that you can edit, ensuring precision from the outset.
- Generates AI personas at scale: Using statistical methods validated by research industry leaders, it creates thousands of simulated respondents instantly—no need for real-world recruitment.
- Runs automated simulations: These digital agents model consumer behaviour under various conditions (economic shifts, seasonal trends, festive periods), producing insights that are both rapid and robust.
- Leverages enterprise-grade AI models: Built on proven LLMs (by Google, Open AI and other leaders in this space) and cloud architecture, it processes vast datasets in seconds, delivering quantitative and qualitative insights with ~80%+ accuracy compared to traditional methods.
- Eliminates bottlenecks: No human dependency, no privacy concerns, and no logistical delays—just actionable intelligence at the speed of decision-making.
In short, Echo Customer AI compresses what used to take weeks into minutes by replacing manual research with intelligent automation and scalable simulations.”
How does Echo Customer AI know how a human will respond ?
“Echo Customer uses enterprise grade LLM’s of the most cutting-edge companies like Google, Open AI, Meta, Anthropic and others. They are trained on up to 80% of all the data ever published on the internet, across multiple
geographies and languages – this includes census data, market research reports, behavioural analysis, art & entertainment etc. We then use powerful reasoning models to roleplay using cutting edge probabilistic techniques and arrive at what that particular AI persona representing a human, would respond.”
What kind of research can be done on Echo Customer ?
“Echo Customer AI enables a wide spectrum of consumer research, all powered by Agentic AI and simulated personas. Here’s what you can do:
1. Quantitative Consumer Research at Scale
• Conduct large-scale surveys with thousands of AI-generated personas in minutes.
• Get statistically robust insights using techniques similar to those employed by the
biggest names in the consumer research industry.
2. Targeted Segment Analysis
• Access hard-to-reach consumer groups such as Ultra HNIs, niche professionals (e.g.,
premium salon stylists), and geographically dispersed audiences.
• Explore international markets across India, US, Canada, UK, Europe, Middle East,
Southeast Asia, Japan, Australia and more.
3. Scenario-Based Simulations
• Test consumer behaviour under different conditions:
• Economic boom vs recession
• Seasonal variations (summer vs winter)
• Festive periods vs year-end
• Predict responses without privacy concerns since no real humans are involved.
4. Customisable Surveys
• Define your survey goal, demographics, and psychographics.
• Use AI to auto-generate questionnaires or add your own.
• Include closed-ended questions with multiple-choice or Likert scales for precision.
5. Rapid Follow-Up Research
• Save customer persona profiles and run instant follow-up queries as new questions arise.
• Iterate quickly without starting from scratch.
What kind of research cannot be done on Echo Customer ?
- 1. Tests that require audio-visual input – we believe that technology has not yet reached a point where it can understand the complexity of audio-visual communication in a meaningful way, and give feedback that closely mimics human feedback. We are working on it, and as soon as we believe that technology has reached that level of understanding, we will provide it to you.
2. Qualitative studies that require open ended responses. We have deliberately kept our structure to close ended responses, so the algorithm works towards a goal. Our key findings, do give you some qualitative feedback though.
3. Complex studies like Brand Track – A new trendline will have to be established. We can give you a lot of information that you get from a brand track. But we believe, you should soak yourselves with this new technology before using it for
everything.
4. Our goal right now, Is not to make you change your research methodology, It Is to upgrade It, and allow you to get quick answers with directional accuracy, when you want It. In short, we want to supercharge your consumer Intelligence where you currently can’t get It.
What does the name “Echo Customer” signify?
It reflects the idea of an AI that listens, learns, and mirrors the voice of the customer—while also echoing back insights to enterprises for customer intelligence.
How can I buy access to Echo Customer ?
Currently, we do not offer buying from our website. You will have to contact us at maneet@quantinfini.com with your requirements. We will help you buy credits based on your need. You can then login at www.echocustomer.com and run your own survey simulations.
Can I use Echo Customer by myself ?
Yes, once you have credits, you can login to www.echocustomer.com on your desktop and use the platform to run your own survey simulations. All you will need besides your login details, will be –
- A clear survey goal. Remember garbage in, garbage out. The better defined your survey goal, the better the output.
- An understanding on your respondent base and survey conditions. We will guide you through it, but you need to be clear on who you want responding, and if there are multiple user types, then quotas or percentages of each customer type.
Who are the experts who have created Echo Customer AI ?
The company name is Quantinfini AI Private Limited and the founders are.
Maneet Jolly
Seema Paul
Samrat Majumder
